Hugh's up for convergence?

June 3, 2008

All the talk at Hugh Symons' annual Unity Seminar at London's Ministry Of Sound this month was of convergence. Michael Garwood was there to hear what the distributor and networks had to say, and what dealers made of it all

The only theme at this year’s Unity seminar, south-coast distributor Hugh Symons’ annual summit for its choicest dealers, was convergence, and the need for the channel to adapt a more expansive sales pitch.

Around 40 dealers turned up, and beneath a shimmering ceiling of glimmer balls and yellow spotlights, heard the message loud and clear from Hugh Symons business manager Bob Sweetlove: “The point is how dealers can expand what they already do, to sell more than just mobiles.”

Hugh Symons, like Vodafone and everyone else in the industry these days, has a term for this move beyond straight mobile sales; ‘mobile plus’.
The network mantra, from then on, was very much in line with Sweetlove’s introductory note.

3, T-Mobile, O2 and Orange proceeded to outline their uses for the elite dealer channel in light of the convergence theme, and the reasons for dealers to connect customers to their networks.

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