O2 and Sony BMG launch music store

O2 UK and Sony BMG have launched a new online music store, showcasing exclusive content from Sony BMG's catalogue of artists.

'My Play', available via O2's Active portal, features micro-sites that will showcase individual artists and include exclusive content.

"It's never been more important to think of ways in which best to bring the artist and consumer closer together,” said Sony BMG Music Entertainment UK chairman Ged Doherty.

"The exciting thing about this service is that its artist micro-sites do exactly that."

Full tracks will be available for download for 99p, music videos for £1.50, and tones for £3.50. Featured artists include Usher, The Ting Tings and The Script.