The reaction to the launch of a mobile aimed at children from the age of four hasn't been great, but Samantha Tomaszczyk argues that introducing such a concept is in fact not a bad idea
Cutting Room: Apple won’t be stewing over results
Posted on May 7, 2013
Rivals shouldn't be celebrating just yet as it appears Apple is appealing to price-conscious users, something it could build on with cheaper versions of its products
Cutting Room: Three no longer the runt of the litter
Posted on April 8, 2013
Following the celebration of its 10-year anniversary, Samantha Tomaszczyk argues Three has gone from a network with a number of teething problems to one that is now considered a major player in the market
Cutting Room: Galaxy S4 launch – worth the hype?
Posted on March 25, 2013
Alex Walls was in New York to see the follow up to the manufacturer's record-breaking Galaxy S III unveilied and find out if it lived up to expectation
Cutting Room: MWC – size is not everything
Posted on March 11, 2013
This year's Mobile World Congress may have been the biggest one yet, but Michael Garwood believes it was also one of the weakest in recent memory
Cutting Room: Why do manufacturers shun MWC?
Posted on February 25, 2013
The annual trade show is set to attract record numbers this year, but Paul Withers says the buzz around possible new handset releases has lessened
Cutting Room: when CEOs think they are rock stars
Posted on February 11, 2013
Company bosses are going all-out to impress audiences with their charismatic approach to product launches, but as Ian White argues, it doesn't always work out for the best
Cutting Room: Confusion around EE store closures
Posted on January 28, 2013
As EE announces of the closure of 78 of its retail stores by April, Chris Donkin looks at how 'tackling duplication' may effect staff and the brand's reputation
Cutting Room: HTC admits its marketing failings
Posted on January 15, 2013
As HTC admits it hasn’t spent enough on marketing to push the brand, Ian White looks at how the manufacturer has failed to take advantage of the failings of some of its rivals
Cutting Room: curtain falls on another tough year
Posted on December 17, 2012
The challenging economy has continued to bite but despite this, it has not all been doom and gloom. Paul Withers takes a look back at the big stores from this year
To advertise here call 020 7251 6539
Social Media Feed