Home Truths: The Amazing Cabbage or the story of GOYA

Home Truths: The Amazing Cabbage or the story of GOYA

"Make it happen right now. Yes, right now before you do anything else"

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Home Truths: The ultimate insult

Home Truths: The ultimate insult

"The guys that won last Mystery Shopper would not put off a customer. But they're there to make people who have not already decided to buy want to do so of their own violation"

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Home Truths: My Xmas message

Home Truths: My Xmas message

“A good recession serves a purpose in the absence of a network-subsidised incompetence allowance and kills off some of the cowboys and ordertakers”

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Home Truths: Hard sell, or is selling hard?

Home Truths: Hard sell, or is selling hard?

“I sat in on a session where a highly paid sales trainer stated that selling is ‘an exchange of goods or services for money'. It is the dictionary definition but it is patently untrue”

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Home Truths: Recruiting

Home Truths: Recruiting

The problem with recruitment in the mobile industry

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Home Truths: Hidden treasures

Home Truths: Hidden treasures

"Like the beaches in the Outer Hebrides, I have no idea if he has seven As or a Masters in Advanced Mathematics. He is friendly, outgoing and bright; he takes a common sense approach and is still succeeding when many others are failing"

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Home Truths: Free biz advice*

Home Truths: Free biz advice*

“I'll never find in the small print: ‘We should use disingenuous tactics to fool the less intellectually gifted for our commercial gain'”

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Home Truths: Return to retail

Home Truths: Return to retail

“I accidentally wandered into a mobile phone store to cheer myself up. It didn't work.It was one of those large organisations, which probably has ridiculous numbers of highly-paid middle managers involved in managing sales activity”

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Home Truths: New adventures in sales

Home Truths: New adventures in sales

Alasdair Jeffrey is an independent consultant. He has worked in fixed line, IT and mobile. Here, he discusses the need to up-skill to sell the new portfolio of comms products

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Home Truths: I see dead people

Home Truths: I see dead people

Industry veteran and Rocket Science founder Alasdair Jeffery observes the industry malaise

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