Sony has set itself the goal of being the world’s third biggest smartphone manufacturer by the end of 2013. Its president of North Western Europe, Pierre Perron, tells Paul Withers how cracking the UK market is key
Tag Archive | "Xperia S"
Sony Mobile targets top three smartphone status
Posted on 15 February 2013.
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Hearts and minds – Sony’s return to UK
Posted on 24 April 2012.
Sony Mobile wants to ‘re-engage’ with the public – starting with a £20 million marketing blitz. Paul Withers asks the firm’s president of North Western Europe, Pierre Perron, how he intends to claw back market share
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Sony kicks off £19m UK ad campaign to promote Xperia range
Posted on 26 March 2012.
Manufacturer trebling its 2011 marketing spend to as it pushes its Xperia, S, P and U handsets
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Going it alone – can Sony challenge in the mobile market?
Posted on 02 March 2012.
Following the break-up of its partnership with Ericsson, Sony is to become a standalone mobile vendor. Michael House asks leading industry figures how they rate its chances
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Sony completes £871m deal to buy Ericsson’s share of Sony Ericsson
Posted on 16 February 2012.
Company is renamed Sony Mobile Communications, with Bert Nordberg remaining as president and CEO
Posted in Manufacturers, NewsComments (0)
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