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Micro P dropped from Exertis branding

James Pearce
September 29, 2014

DCC combines Exertis Micro P with Exertis Gem and will operate under Exertis UK

Exertis Micro-P has been combined with Exertis Gem to form a new company, which will trade as Exertis (UK) ltd.

The decision to merge the two distribution businesses and drop the Micro-P name completely has been taken by parent company DCC SerCom, who introduced the Exertis brand in October 2013 following a major restructuring.

DCC SerCom, which is the IT communications and home division of Irish company DCC, created Exertis in order to operate under a brand that would be recognisable across Europe as the company grows.

The integration of Exertis Micro P and Exertis Gem will create four product pillars for Exertis UK, which had combined revenues approaching £2 billion in financial year 2014, a statement said.

Exertis signage

IT and Mobile sectors will operate from its offices in Basingstoke, Stoke and Altham.  Home will be managed in Harlow and Supplies will operate from Elland.

The new combined business employs over 1,170 staff across six UK locations with a total warehouse capacity of 650,000 square foot across its sites. Exertis has also made a number of infrastructure changes, including combining financial and IT systems across the business.

Exertis UK and Ireland Managing Director Gerry O’Keeffe said: “Our new brand is an important step in establishing Exertis as the UK’s leading technology distributor enabling our customers to gain increased access to more products and services, and broadening potential routes to market for all our vendor partners. Combined, we can deliver enhanced opportunities to drive our customers’ and vendors’ businesses forward.”

“Our scale and knowledge, along with our experience across the technology sector, enables us to further innovate and deliver market leading services for our partners. The new brand platform is reflective of our strength in the market and our expansion ambitions as we enter an exciting phase of growth.”

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