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New Way appoints new UK sales manager to drive growth

Paul Lipscombe
September 20, 2019

Sahota has spent over 15 years working for Apple resellers prior to UK sales manager role

New Way International has bolstered its team with the appointment of a new UK sales manager.

The distributor has appointed Sonny Sahota to the position, a role he takes up after spending five years at IT solutions specialists Jigsaw24 where he was senior Apple account manager.

Sahota has also previously held roles at Square Group, Computer Warehouse Ltd and British Market Research Bureau.

NewWay International European managing director Nigel Prince has welcomed the appointment.

“Sonny has a vast range of experience in the European B2B market that complements our existing UK business and supports the existing UK team going into the back end of 2019 and into 2020.

“This will support our growth going into a turbulent few months whilst Brexit is on the final countdown up to 31st October 2019.”

Sahota has spent over 15 years working for Apple resellers and hopes to utilise this experience to drive growth in the UK for New Way.

“I saw the opportunity to go and work for a distributor as opposed to a reseller, I saw it as a step up. I hope to bring my wealth of contacts to the business and help New Way focus on Apple and its other key brands.

“I’ve come onboard with the task of growing New Way’s UK market which is an area that can be focused on. I plan to do this by utilising my contacts and also using my industry experience.”

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