Apple thins out its new iPad Pro offering but thickens the price

Apple has revamped and strengthened its iPad lineup with a new range of devices. The range includes the new M2 iPad Air and M4 iPad Pro.

The M4 chip has appeared just six months after the launch of the M3 last November and consists of 28 billion transistors built using second-generation 3-nanometer technology.

At just 5.3mm thick, the new iPad Pros are the thinnest Apple products ever released. The 11-inch model costs from £999 depending on storage, and the 13-inch model starts at £1,299. The iPad Air starts at £599 for the 12-inch version rising to £799 for the 13-inch editions.

 But the value proposition was ctiticised by top Apple You Tuber Luke Miani  who said “this is an outrageously-priced machine that is only going to appeal to the most die-hard of iPad Pro fans” said 

At just 5.3mm thick, the new iPad Pros are the thinnest Apple products ever released

“The unexpected introduction of the very latest in the iPad Pro, significant performance jumps, updates to key apps such as Final Cut, and an emphasis on the AI capability delivered by Apple’s integrated approach to making products made for a compelling launch. It could just give the iPad range the shot in the arm it needs,” said CCS Insight analyst Ben Wood.

“These devices represent an incredible feat of engineering in terms of design, form factors, and features,” added Paolo Pescatore, analyst, and founder of PP Foresight.

“The new lineup includes significant improvements that will appeal to a broad range of users, consumers, and businesses alike. Importantly, this comes at a time when current iPad owners will be looking for an upgrade. Whether that be an all-in-one Mac or a more portable touchscreen, there’s now a clearer distinction at the high end, presenting choices for those that want a bigger screen and more or less processing power.

“This is a pivotal moment as Apple seeks to give this segment a major boost amidst declining quarterly sales YoY. It also represents a final step closer to ditching the laptop altogether given the slew of new features and multitasking capabilities. The new premium chips will be a big draw among users and developers, which will allow the porting of the same services across devices.”