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BlackBerry sees ‘best ever’ first-week sales with Z10

Samantha Tomaszczyk
February 7, 2013

CEO Thorsten Heins has said the Z10 is selling better than any other BlackBerry device in the UK and Canada immediately after launch

BlackBerry has sold almost three times as many Z10 devices in the UK in its first week on sale than any other of the manufacturer’s smartphones.

The touchscreen Z10, which went on sale in the UK on January 31, has sold out in 55 per cent of Phones 4U’s 680 stores, according to the retailer.

President and CEO Thorsten Heins also said that the Z10, which went on sale in BlackBerry’s home market Canada on February 5, sold better than any other of its devices on launch day.

Heins said: “In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada.

“In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone.”

Phones 4U said it has replenished stock after experiencing “exceptional demand” for both the black and white models.

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