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Brightstar buys a majority stake in WeFix repair firm

Paul Lipscombe
April 20, 2020

Samsung-partnered mobile fleet “we come to you” fleet to double from 73 to 150 mobile workshops

Brightstar has acquired a majority stake in leading ‘we come to you” repairer WeFix, which recently won the Mobile News Award ‘Service and Repair’ category.

“The acquisition of WeFix provides a key strategic differentiator for Brightstar’s device protection business, augmenting service offering, choice, response time and convenience, while strengthening Brightstar’s customer relationships”, said Brightstar CEO Rod Millar.

WeFix CEO Aaron Brown commented, “The WeFix operation is designed exclusively to provide the very best customer service. Brightstar recognises this, as does Samsung.

“Together we’ll be able to deliver a customer experience like never before, with every aspect of in-life device support covered.

Brightstar now plans to increase WeFix’s UK fleet from 73 up to 150 mobile workshops by the end of 2020, whilst introducing the WeFix service to countries in mainland Europe and also Canada and North America by the end of 2022.

In 2018 WeFix became the only manufacturer-approved mobile repairer when it entered into an exclusive agreement with Samsung to provide in and out-of-warranty device repairs to its UK customers.

Earlier this year Samsung agreed a three-year extension to the partnership. “This agreement remains in place and we look forward to continuing our award-winning relationship,” said Brian Ford, Samsung vice-president of customer experience for UK and Ireland.

WeFix was originally founded in 2012 under the name Reviveaphone by entrepreneur Oliver Murphy, who obtained Dragons’ Den seed capital to start the business.

The company was then acquired by Darren Ridge and Aaron Brown’s business incubator Ridown Group in 2017 and subsequently re-branded as WeFix after a substantial investment in both people and processes.

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