Cellhire partners get better EE access from BT Wholesale’s new suite of services

Cellhire is adopting BT Wholesale’s new Complete Mobile proposition to give its channel partners enhanced access to EE with contract flexibility, pricing improvements, and bespoke branding.

Complete Mobile is  BT Wholesale new project that provides the wholesale channel with portfolio of tariffs designed for mobile resellers to access to EE. It went live last month for new business and migrations from legacy EE contracts.

Offerings to partners include 30-day SIM-only contracts alongside 12-month and 24-month terms to overcome objections from business buyers over longer-term lock-ins wholesale channel.

Complete Mobile allows resellers to brand the mobile service to their own organisation and tailor commercial support. The idea is to help partners move beyond commoditised connectivity and build deeper customer relationships Planned portal integration for SIM management, billing, and reporting will also be available to partner operations.

Cellhire MD Matt Bennett says the initiative will unlock new revenue streams and extend reach and help partners deal with demands partners face in competing with rival wholesale offerings.

“Demand for EE’s network capabilities has surged, and this partnership empowers us to provide more future-ready offerings. This isn’t just about better connectivity. It’s about creating opportunities for partners to unlock new revenues, reach broader audiences, and drive sustainable growth.”

Cellhire claims to be the only company in the UK with wholesale agreements with Vodafone, O2, EE, and Three networks, and is a network provider for the eSIMSmart brand.