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Counterpoint: Global smartphones ASP up 10pc YoY

Paul Lipscombe
September 25, 2020

iPhone sales accounted for 34 per cent of the total global smartphone revenue for Q2 2020

The average selling price of smartphones has grown 10 per cent year-on-year for the second quarter according to Counterpoint Research.

That is despite overall smartphone shipments declining 23 per cent YoY and overall revenue down 15pc, mainly as a result of the coronavirus pandemic.

All regions bar Latin America saw the ASP of smartphones grow, with Europe’s ASP up one per cent to $291.

However this figure was much lower than North America’s $471, with ASP growing seven per cent in the region.

According to Counterpoint Research the ASP was able to grow globally due to a resilient premium segment of the market.

Apple driven

In particular Apple shipments grew three per cent YoY in Q2, with Apple smartphones typically more expensive.

Apple smartphone sales in the second quarter made up just over a third (34pc) of the total revenue in the quarter.

And although Huawei (20pc) and Samsung (17pc) both sold more, the respective revenues equated to much less.

An uptake in 5G handsets also contributed to the ASP increasing, with 5G devices making up 10pc of the overall global market and 20pc of the total revenue.

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