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Daisy Distribution launches own MasterCard to dealers

Paul Withers
November 25, 2011

Airtime distributor to reward its dealers with monetary bonuses that can be used to buy kit, invest in own promotions or keep for themselves

Daisy Distribution has launched its own MasterCard, which sees its dealers awarded with monetary bonuses for performance against product and service-based incentives.

The cards, which have been designed and approved by MasterCard, can be credited with a maximum of £500. This can be used by dealers to buy kit from Daisy Distribution, invest in their own business for promotions or keep to spend on personal items, with it being disposed of once the credit has been spent.

Daisy Distribution marketing director Julien Parven said: “We’ve found this tactical marketing tool to be an excellent way of uniquely targeting individual partners and rewarding individual sales people due to its flexibility and scalability, making it a truly diverse and inclusive rewards mechanism.

“The card can be used tactically to support individual partner incentives and also to drive incremental business across some of the lower value products we offer. We can also use it as part of our bigger incentives which involve promoting a product across the channel as a whole.”

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