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Eircom intros eMobile brand for seniors

Paul Withers
October 13, 2010

Irish telco Eircom has launched a new mobile airtime brand, eMobile, which will run alongside its Meteor business and target the senior market

Eircom has launched a new mobile airtime brand, eMobile, for the senior market, backed by a ‚¬2.5 million 12-week marketing campaign, running to Christmas. The move creates 50 sales staff jobs.

Eircom will sell prepay and contract airtime with its eMobile brand, as it does to the youth market and foreign nationals under the Meteor name. Meteor has one million customers, and a 20 per cent share of the Irish market.

New eMobile plans range from ‚¬19 to ‚¬94 a month, and all span 12 months. The cheapest offers 100 minutes and 100 texts to any network. A data option is also available. The most expensive tariff comes with unlimited minutes and texts and 5GB of data per month to any network.

Eircom claimed contract customers on the eMobile Select 200 plan will save ‚¬180 per year compared to Vodafone’s Perfect Fit 200 offer. Customers will also get an additional ‚¬60 a year off their mobile bill when they bundle a contract plan with their Eircom landline and broadband services, it said.

There are three prepay plans on offer at present – ‘Seven 10’ affords customers 200 minutes of cross-network talktime and 200 texts for ‚¬10 weekly top-ups; ‘Seven 15’ allows data allowance of 250MB on top for a weekly ‚¬15 top-up; ‘Thirty 20’ allows 5,000 minutes and 5,000 texts on monthly top-ups of ‚¬20.

The introduction of the brand is also supported by the opening of five eMobile stores – two in Dublin and one each in Limerick, Waterford and Cork, creating 50 sales positions. It will also be sold at Eircom dealerships, Carphone Warehouse, Dixons Store Group and electronics retailer Xtra-Vision.

Eircom chief executive Paul Donovan (pictured) said: “This is a really great day for us. Our new mobile service is fresh, exciting, easy to access and easy to use. We genuinely believe that eMobile offers exceptional, if not the best, value in the market.”

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