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Everything Everywhere B2B vow

Mobile News
July 6, 2010

Everything Everywhere vice president of business Martin Stiven outlines joint venture vision to increase business customers’ productivity by up to 15 per cent over the next three years

Everything Everywhere is aiming to increase business customers’ productivity by up to 15 per cent over the next three years by offering “innovative and cohesive communications services that enable customers to do business more effectively”.

The company said that it intends to actively drive partnerships with companies from all sectors to provide its business customers with pioneering new products and services.

Four areas of focus have been identified by Everything Everywhere: machine-to-machine (M2M), new markets for mobile solutions such as healthcare, ‘information everywhere’ and HD Voice.

It said the continued growth in M2M will enable the auomation of numerous, currently manual, processes and drive a shift in business across transport, retail and the supply chain as well as enabling new business models such as smart metering and that the application of advanced technology will continue to increase productivity and reduce costs for healthworkers and organisations.

It added that ‘information everywhere’ eliminates artificial restrictions on which device and communications technology to use and integrating core system and business applications across channels and devices to genuinely enable business everywhere, while HD Voice will open up new applications for mobiles, broadcasting and providing a better environment for business communications such as when on conference calls.

All business staff will be based in the UK, which the company said ensured “they have a deep understanding of the commercial challenges faced by our customers”.

It will develop services and propositions for new customers through a single brand to target medium and corporate customers so they will receive a direct and ongoing relationship with its account teams. It added that for businesses with fewer than 50 employees, it will make the most of the Orange and T-Mobile brands’ reach through its shops, online and channel partnerships with focused propositions targeting specific customer needs.

Everything Everywhere vice president of business Martin Stiven said: “Whether for hardware, software or companies from non-technology fields, we want to work with the very best on partnerships that innovate and provide our customers with something new. At Everything Everywhere we are throwing open our doors to partners who can help us achieve this goal.

“Our aim is to significantly increase our business customer base by making the most of our resources and the Orange and T-Mobile brands to target the diverse business audience. We will offer services based on the way businesses want to buy from us.

“While this is a hugely exciting time for us, our over-riding focus in the short, medium and long term is ensuring that we keep our customers happy with the very best in service, account management and business propositions.”

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