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Frequency revamps its top team for ‘ambitious growth’

Paul Withers
September 11, 2014

Five recruits join management as founder Limpenny becomes CEO and John Willoughby MD

Frequency Telecom has restructured its senior management team and added five key personnel in a move it claimed will “take it to the next level”.

The accessories distributor’s managing director Gareth Limpenny (pictured left), who established the company 12 years ago, has become chief executive, with sales and purchasing director John Willoughby (pictured right) filling the managing director’s role.

Frequency Telecom employs more than 60 people across its head office in Chessington, as well as regional offices in Germany, Russia and the Netherlands. It supplies customers in 50 countries with mobile and audio accessories across 42 brands. Its retail customers include O2 and Tesco in the UK. In the year to March 31, 2013, it posted turnover of £20.3 million and gross profit of £5.1 million.

Limpenny said: “I am extremely proud of what we have achieved so far and, with ambitious growth plans in place, John Willoughby is perfectly placed to lead the team as we move up to the next level and take advantage of the new opportunities that will make Frequency an even greater force in the market.”

Matt Gould has joined as sales director, having previously been a national account manager at accessories manufacturer Griffin Technology for two-and-a-half years. Prior to that, he was a product manager at Avenir Telecom and a national account manager at Kondor.

Andy Ellis has come in as head of purchasing. He had spent 10 years at online retailer and most recently was head of technology trading, where he oversaw its mobile, consumer electronics and PC division.

Elsewhere, the firm has recruited Rebecca Mason as a product manager to oversee Frequency’s vendor and product lines. She joins from Exertis Micro-P, where she was an account manager and accessories product manager for three-and-a-half years.

Frequency has also appointed Dave Sweeney and Sam Moore as national account managers. Both join from Kondor, where they spent five-and-a-half years and three years respectively, and will continue to develop customer relationships and new opportunities with national retail chains.

Willoughby concluded: “The appointments mark the start of a new chapter for Frequency, as we continue to build on what was already an industry-leading team. With further staff and vendor appointments due shortly, we are very confident that our ambitious plans will be realised.”

Case trade-in offer

Meanwhile, Frequency has launched a case trade-in offer to enable its customers to return old case stock for credit against their next case purchase from the company.

The firm said it has created the offer, which launched on September 2 and runs until October 17, so customers can be up-to-date and refresh their stock with the current designs.

The promotion is open to all of Frequency’s UK customers with a minimum of 50 cases to be returned to qualify. Interested parties need to contact their account manager with a list of cases to trade in, who will apply the credit off the next case order.

Any branded case can be included, regardless of where it was bought from, with customers offered credit against participatory brands Case-Mate, Griffin, Beyzacases, Uniq and Happy Plugs.

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