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Gusto aims to have more than 30 countries Juiced-up in 2017

Paul Withers
August 23, 2016

The Banbury-based accessories manufacturer is looking to add 15 more countries before summer next year

Gusto Telecom is aiming to double its global presence to more than 30 countries within 12 months as it remains on course to double sales of its Juice brand this year.

The Banbury-based accessories manufacturer currently has its products on sale across 12,000 retail outlets in 16 countries including the UK, Ireland, France, Spain, Sweden and Norway.

It is looking to add a further 15 countries before summer 2017, some outside of its target continental market of Europe such as North America and Asia, to exceed the number its products are available in to beyond 30.

Gusto will look to achieve this by expanding its product range into new segments, including earphones and headphones over the coming week, as well as continuing to expand its sales reach into retailers beyond traditional mobile.

Huge growth

The company also remains on track to double sales of its Juice products to six million units this year. The brand contains chargers, power banks, speakers and microUSB cables that are on sale at the likes of EE, O2, John Lewis, Sainsbury’s and Boots.

Gusto managing director Joe Bennett, speaking to Mobile News as the company celebrated its fourth birthday, said: “These have been the most challenging years of my life but also the most rewarding as I have achieved everything I set out to do.

“Our growth has been huge. I’m looking forward to the next four years and beyond. I’m confident Gusto can be the biggest accessories business in the world by 2025.”

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