Huawei sub-brand took wraps off the Android handset, which packs a 5.5 inch HD screen, 3,000 mAh battery and aluminium body
Honor has unveiled its latest smartphone the 5X during a packed launch event in Munich.
The Huawei sub brand invited Mobile News along with other global press to the launch (February 4), which took place in a high ceiling warehouse in the centre of the city.
The device was unveiled by Honor senior product marketing manager Thorsten Doehlert who described it as having a “world class design” and features to match.
It is made from aluminium material which it claims will not warm up even for those using it for hard core gaming. A chainsaw was taken to an aluminium bar to prove its strength, sending sparks across the stage.
Features
Key features include enhanced fingerprint recognition security, positioned on the back of the device – comparable to the Huawei Mate S launched at IFA, Berlin in September.
In addition to security, the finger print recognition function can be used to access and to select “your favourite” apps, such as Facebook or Instagram using. Users can assign a different finger to each app enabling instant access.
Other features include dual sim compatibility plus a third slot for MicroSD card.
It has a 5.5 inch HD screen, 3,000mAh battery providing battery life of more than a day.
It uses an octo-core snapdragon 616 processor, 2GB Ram, 13 megapixel rear camera and five megapixel front sensor providing “wonderful quality”. Storage is up to 120GB of additional memory.
It also has a more powerful audio speaker providing “unbelievable sound which will blow you away,” Doehlert claimed.
“We have invested a lot of money to make sure the quality is at the highest level. It has all the quality you would expect.
“We are giving a very secure and safe experience. With many new features.”
Availability
The device is now on sale for £189.99 RRP (‚¬229), or £20 off including a £10 voucher when purchased via the online Honor V Mall. It is available in three colour variants, gold, silver and grey.
It will also be available through Amazon in the UK and will also go on sale through Three from February 12.
The firm has also launched a new Honor 7 Premium smartphone, which includes two new colours gold and mystery grey, plus a higher 32GB of internal storage – double that of the original.
“Leading smartphone brand”
Head of Honor overseas business Zhao Gang also took the stage during the launch, praising the firm’s success in such a short history, becoming what he claims to now be a “leading smartphone brand.”
His claims were backed up by discussing the brands sales over the past two years. Focussing on the “young generation”, it sold more than 40 million smartphones in 2015, double that of 2014, its first full year of trading.
“Honor is now a leading smartphone (eCommerce) e-brand”, “we’re not a big brand when it comes to advertising, we are about value. We listen to your opinions to improve ourselves.
“We’re growing very fast. Sales value is now over ‚¬6 billion. Honor believes, ‘no partners no future’.”
The device follows the Honor 7 which was launched in London last year, and was for a period the best selling device on Amazon both in the UK and in Germany.
Honor handsets are now sold in 74 countries, expanding further by entering the US market, as well as pushing sales in Russia, India and Japan.
The Honor 5X will go on sale today across Europe, the US, China, Japan and Russia.
