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HSC may rebrand next year as relationship with CPW evolves

Paul Withers
December 19, 2011

Closer working relationship with parent Carphone Warehouse could lead to new branding for HSC

HSC and Carphone Warehouse have refused to rule out rebranding the airtime and hardware distributor under the retailer’s name, with both firms claiming it is a possibility as they forge a closer relationship.

Speaking to Mobile News at HSC’s Christmas conference earlier this month, HSC business manager Bob Sweetlove (pictured) said the firm may rebrand as its relationship with Carphone Warehouse continues to evolve over the coming months.

Sweetlove’s comments came after Carphone Warehouse group business director Paul Layte publicly apologised to HSC, saying the retailer had not provided it with enough support in recent years.

Sweetlove said: “As the relationship between Carphone Warehouse and HSC grows closer, will the branding of HSC change? It is a possibility.

“Looking at our list of how we move forward, grow and work more closely with Carphone, is it better to move HSC out and distribute as Carphone? I wouldn’t rule it out. It’s in the mix.”

The first Carphone Warehouse service to become available to HSC’s dealers and their customers will be the retailer’s Geek Squad technical support product, which is free of charge to the dealers’ customers.

Layte also said he was keen for Carphone Warehouse’s own B2B offering to be sold through HSC’s indirect channel also. Carphone Warehouse began trialling B2B connections in 27 of its retail stores in July, before rolling out the service to all 815 of its shops last month.

Layte said at the time there were no plans to rebrand HSC. Carphone Warehouse bought Hugh Symons Communications in December 2005.

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