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Huawei targets 20m shipments of new P20 series globally in next 12 months

Manny Pham
April 10, 2018

Huawei president of handsets product line Kevin Ho (pictured above) believes ‘ambitious target is realistic’ 

Huawei aims to ship 20 million of its newly-launched P20 series globally within the next 12 months, according to president of handsets product Kevin Ho.

Ho was speaking at the P20 launch at the Grand Palais venue in Paris last month.

He cited increased partnerships with operators in Europe and said 2018’s figures will be boosted by two flagship lines – the Mate 10 series – selling at the same time.

“We are now running two premium flagship ranges, skewed towards two different segments of consumers, having debuted the Mate series last year in Europe,” Ho said.

“We’ve been selling the P and Mate series in parallel for the past two years in China, to great success.

With that, my target is 15-20 million in shipments in the next 12 months. I know it’s very challenging, but possible.”

The P9 range released in 2016 sold over 10 million units for the Chinese manufacturer, selling over 2.6 million within the first six month of release. P10 figures were not revealed by Huawei.

Huawei has partnerships with major European operators such as Deutsche Telekom, Telefonica and Orange. It ranges devices in all four UK operators (P9 first device to do so) and has retail deals with Argos, Carphone Warehouse and John Lewis to name a few.

The third largest manufacturer in the world shipped 153 million devices last year, including subbrand Honor.

The consumer division made £26.7 billion last year contributing to £68.1 billion in total revenue.

The P20 Pro features the world’s first triple lens camera: 40MP colour, 20MP monochrome and an 8MP telephoto hybrid zoom lens.

Also unveiled was the P20, P20 Lite and Porsche designed Mate RS.

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