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Juice strikes Tesco Mobile partnership

Paul Lipscombe
November 20, 2019

Juice CEO Jolyon Bennett believes the Tesco partnership will drive exposure of the brand

Accessories distributor Juice has announced a partnership with Tesco that will see some of its accessories range sold in stores.

As part of the partnership, Banbury-based Juice has confirmed that both new and existing Tesco Mobile customers will be able to get a Juice Jumbo Marshmallow speaker when purchasing a Nokia 2.2 handset.

The promotion for this deal began on November 4 and runs until the end of December while stocks last. The speaker is Bluetooth enabled and is able to work at a distance of up to 10 metres.

Juice, which rebranded on July 1 from its previous name of Gusto, has also launched some of its powerbank range in Tesco’s supermarkets with red and slate coloured powerbanks exclusive to the retailer.

Juice CEO Jolyon Bennett hopes the partnership with Tesco will grow the brand further.

“We hope that through our partnership with Tesco Mobile, our brand will gain more exposure and encourage our customers to explore the rest of our quirky and ever-expanding range.”

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