LG seeks to tackle ‘uncharted territory’ in mobile industry
LG has confirmed that the name of the first device it launches as part of the new Explorer Project will be the LG Wing. Reports suggest that the device will have a secondary screen that rotates into a T-shape, as hinted in the preview video LG sent out to announce the new category.
LG has announced plans for a new line of phones called the Explorer Project, which seeks to explore new smartphone form factors.
The manufacturer will kick off its campaign for the product line with an online event on September 14 that it has previewed with a video on its YouTube channel.
In a statement, LG said it started the Explorer Project “in response to the diverse usage needs of today’s smartphone customers and to deliver much-needed curiosity and excitement to the mobile sector'”.
It will focus solely on new usability and innovative designs, while LG’s pre-existing consumer smartphones will become part of its Universal Line.
LG is also partnering with multiple industry partners to aid in feature development, while Qualcomm will provide chipsets for the devices. These partners include South Korean search engine provider NAVER, American streaming services Tubi and Ficto, and video sharing service Rave.
Ficto will coincide the global launch of its streaming service with the launch of the Explorer Project, while NAVER is developing a version of its Whale browser with unique features for Explorer Project devices.
“LG and platform partners feel it is vitally important to demonstrate to consumers new and differentiated user experiences in the smartphone space,” said LG Mobile Communications Company president Morris Lee.
“LG has always been a pioneer in pushing the envelope of smartphone form factors, the only way to bring about much needed innovation in the mobile market.”