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Likewize acquires Danish customer service specialist Speedperform to supercharge AI-powered tech support

Staff Reporter
April 29, 2025

Likewize has acquired Danish AI customer service specialist Speedperform in a move to improve how customers interact with tech support.

Financial terms of the deal have not been disclosed (main pic Ryan O’Hara CEO of Likewize, Thomas Thrane CEO of Speedperform and Andy Morris, EVP of Likewize Europe).

Speedperform specialises in cloud-based SaaS solutions that support the mobile device lifecycle and enhance customer experience for telecommunications providers

The acquisition brings Speedperform’s AI capabilities into the Likewize portfolio, bolstering its ability to deliver improved self-service, faster problem resolution, and personalised support across the tech lifecycle.

Likewize manages more than 250 million device issues a year across 30 countries; It said the acquisition fits its aim to make technology problems “painless’ for device protection, repairs, upgrades, and premium technical support.

Global presence

Speedperform was founded in 2002 by Thrane and Michael Eide and has built a global presence in the telecom and tech industries. It specialises in simplifying complex customer support scenarios through AI-powered tools and rich support content to help customers navigate processes from device selection and setup to optimisation and troubleshooting. The company has handled more than 60 million customer interactions across six continents, indicating a significant presence in the telecommunications sector.

Ryan O’Hara, CEO of Likewize said: Speedperform’s expertise fits seamlessly with our strategic vision. Together, we’ll deliver even more innovative solutions while extending our reach into new markets,” he said.

Thrane said the move would enable the combined business to support customers “through every stage of their tech’s lifecycle.”Most people only use about 40 per cent of their device’s full potential. Our goal is to help them get more from their technology, and with Likewize’s global scale, we can now do that at an entirely new level,” he added.

The acquisition follows Genstar Capital’s investment in Likewize in late 2024, which saw the private equity firm become its majority shareholder. The latest deal underscores Likewize’s aggressive growth strategy and commitment to using AI innovation to deepen customer engagement.

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