London’s iconic Marble Arch covered in Vodafone branding – but it’s for a good cause

If you go down to Marble Arch today (or any time in the next four weeks) you’re in for a big surprise.

The iconic Arch has been covered in Vodafone-branded hoarding while a month-long conservation project of the 200-year-old Arch place. The six arches and four panels of Marble Arch now feature Vodafone’s red branding, Revenue will be going towards the conservation project. The installation has been organised by Ocean Outdoor

“This has been one of the most ambitious installations Ocean has ever undertaken and to get it right required a monumental collaboration from all the partners involved” said Ocean CEO Phil Hall