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New Azzurri division for bespoke solutions

Paul Withers
September 29, 2010

Azzurri Innovations to integrate bespoke software for business customers

Service provider Azzurri Communications has launched a new division, Azzurri Innovations, to bring together its software development arm with its systems integration and consultancy capabilities.

The company said the division is intended to meet demand from organisations who want integrated and bespoke communications solutions to support their business procedures and allow them new ways to communicate with colleagues and customers.

Azzurri said the division will plug gaps between what mainstream telecoms vendors are offering and what organisations actually need to compete effectively.

Azzurri Innovations will offer customers communications solutions that integrate more deeply with their particular business applications, it said, including telephony, instant messaging and ‘presence’ functions.

The division will work with its systems integration team and its in-house software platform, EPIC (Enterprise Platform for Integrated Communications).

Investment in the new division will also mean contact centre products from Callmedia, a subsidiary of Azzurri, will be made available to a wider market.

Azzurri’s ITEM (Intelligent Telecoms Expense Management) product will also be issued to let customers monitor and control their mobile and fixed line spend from one online portal.

Azzurri Communications chief technology officer Rufus Grig (pictured) said: “I never cease to be amazed by just how creative and innovative the organisations we work with want to be.

“Azzurri Innovations will allow us the ability to develop products in-house and enhance the products we offer from the major vendors. We can now plug the gaps to allow our customers to be innovative in the way they operate, so they can offer a more compelling experience to their own customers.”

Recently, Azzurri Innovations supplied an unnamed customer with a bespoke call centre proposition for a teenage audience.

Grig said: “This customer’s target market thinks that telephone calls were something their grandparents did and email is something their parents do.

“Teenagers communicate using IM, Facebook and SMS, so our team implemented custom connectors on top of our existing multi-channel contact centre product, bringing web 2.0 technologies into the contact centre platform. This made it genuinely state of the art with IM, chat forums and video chat.”

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