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O2 Business launches AI tech to improve in-store customer experience

Saf Malik
July 13, 2021

‘Spatial Insights’ is a new video analytics and AI technology

O2 Business has launched Spatial Insights – a new technology that uses video analytics and Artificial Intelligence to provide a more efficient experience for customers in retail stores and other public spaces. 

The tech will pilot in 20 of O2’s high street stores and will deliver insights around customer movement and flow, enabling managers to make informed space and capacity decisions. 

It can also help improve customer experience and efficiency by reducing service and transaction times and monitoring queue lengths. 

O2 Business has partnered with Aura Vision to deliver Spatial Insights to organisations managing retail, leisure, transport and other public spaces. 

Spatial Insights captures privacy-protected analytics from existing CCTV cameras without the use of facial recognition. All data is delivered in an anonymised way with all personally identifiable information being stripped out of the analysis. 

Spatial Insights has benefits beyond retail according to O2 Business. It can also be used for the following: 

  • Occupancy monitoring and assessing efficient usage of space
  • Monitoring and analysing the flow and movement of people within an environment to optimise workflow
  • Understanding how customers interact with different services
  • Gaining anonymised AI-driven demographic insights to give organisations a better understanding of their customers and visitors, so they can offer a more tailored experience

Virgin Media O2 director of market development Sergio Budkin said: “As a retail business ourselves, our number one priority is delivering the best possible in-store experience – for customers and our staff. 

“The Spatial Insights pilot is part of our ongoing effort to find cutting-edge solutions that deliver innovative experiences to enhance people’s interactions with us.

“We have a successful track record of collaborating with partners like Aura Vision to bring the benefits of new tech into everyday business scenarios, and we know Spatial Insights can deliver a return on investment of approximately 20 times in the first year of use. 

“We’re now looking forward to seeing the results for our own O2 Business customers, using video and AI to help them deliver increased footfall, dwell time and conversion within their own venues and spaces.”

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