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O2 reinvests £2.5m after rollout of online scheduling system

Paul Withers
October 5, 2015

RotaGeek has resulted in 6,300 employee hours better spent by improved matching of store staffing to customer demand since launch earlier this year

O2 has been able to reinvest £2.5 million in customer experience thanks to the rollout of a new online scheduling platform. It partnered with start-up RotaGeek, which graduated from Telefionica’s digital accelerator Wayra, last November.

RotaGeek is a digital staff scheduling solution that enables employers to organise shift patterns online and share them. Features include instant staff notifications on scheduling changes; payroll tracking; a multiple store management facility and a mobile app for both Android and Apple, enabling employees to view their schedules on the move and request swaps and leave at any time.

A 10 store trial was completed ahead of rolling out to 50 stores last November before implementation into 270 stores in January and February.

RotaGeek said this has resulted in £2.5 million per year, or 6,300 employee hours per week, better spent by improved matching of store staffing to customer demand.

It added this has allowed store teams to invest in the customer experience without increasing cost. In a recent survey, 96 per cent of O2 store staff also rated RotaGeek as Good, Very Good or Excellent.

O2 head of stores continuous improvement Mark Sims said: “What we have achieved through RotaGeek is the ability to satisfy the needs of our employees and when you have happy staff, you have happy customers.

Since launch in May 2014, RotaGeek has grown to employ 11 staff across offices in London and Melbourne, with co-founder Chris McCullough now aiming to make the service available on a global basis. Earlier this year, it closed a funding round of over £550,000.

Wayra UK director Gary Stewart added: “The team at RotaGeek worked tirelessly to understand the value it could bring to O2 and those who work in its stores delivering great customer service each day. This kind of meticulous planning and approach is what a young business must do in order for it to land deals with the big corporates and scale fast.”

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