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Phones 4U to launch YouTube channel

Mobile News
July 28, 2010

Retailer will introduce a branded daily YouTube channel on Friday (July 30), targeting 16 to 24 year olds

Phones 4U will launch a branded YouTube channel featuring’ Bosh’, a daily online magazine that will focus on popular culture.

Bosh, which launched on July 30, is a series of webisodes that will run for between three and five minutes from Monday to Friday. It will have segments on music, celebrities, events, product reviews and current popular topics. It is targeted at the retailer’s prime demographic of UK based 16 to 24 year olds.

The channel will also feature a vault of product information, television adverisements, and user generated content styled vox-pops, handset unboxing videos and event coverage.

Punktilio,which built the channel and is Phones 4U’s social media agency, created a bespoke Flash build that places video content in a phone styled interface. A menu drops down that enables users to scroll through content that’s entertainment, information or product based. The channel also links to Phones 4U’s Facebook and Twitter pages and is supported with traffic driving media.

Phones 4U head of social media Graeme Ford said: “The new channel is not just about selling phones; it’s about us as a company earning awareness and consideration for the brand, and ultimately a sense of trust. We’re very serious about social media. Our YouTube channel not only fits into a much bigger picture, but gives us a relevant home for our content, which can be seeded and shared further.”

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