Qualitel signs up as sponsors of Worcestershire County Cricket Club
B2B dealer Qualitel has signed a deal to be key sponsor and communications partner for Worcestershire County Cricket Club.
Qualitel becomes the club’s sole supplier of mobile handsets and services.
The deal includes display of its brand at the club’s New Road stadium, including advertising boards and match-day programme slots.
Qualitel managing director Mike Ridgway (pictured) said the deal would help it build relations with fellow sponsors of the club, which include Clydesdale Bank, Pedigree, BBC Hereford and Worcester and kit sponsors The Cotswold Group.
Ridgway said: “A lot of our clients are in the locality and support the team. We are putting together an acquisition programme for fellow partners of Worcestershire Cricket Club. We like the way they work, and see it as a terrific platform for brand visibility and way to interact with their corporate bases.”