Amran will report directly to Jo Bertram, managing director at Virgin Media O2 Business
Virgin Media O2 Business has announced the new appointment of commercial specialist Catherine Amran as director of its small and medium business (SMB) division.
She brings over 15 years of experience in roles across commercial, strategic delivery, M&A and consultancy, and previously lead the UK SMB division while working at Worldpay.
Amran’s new role focuses on delivering value, flexibility and secure connectivity to support the growth and digital transformation for the 5.5 million UK SMBs, concentrating on businesses with 10-249 employees.
She will be responsible for Virgin Media O2 Business’ fixed and mobile product portfolios, including business mobile, business broadband, leased lines for business and a range of business tools.
Amran said: “Now more than ever, small and medium businesses need a connectivity partner that can give them more: more support, more value, more flexibility.
“I’m looking forward to working closely with customers to give them the connectivity tools they need to thrive in a changing working world.”
Virgin Media O2 Business managing director Jo Bertram added: “Making up 99% of the UK’s business landscape, small and medium organisations are the lifeblood of the economy – and with her wealth of experience and a razor-sharp focus on delivering value for customers, Catherine is absolutely the right person to lead our SMB directorate.”