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Fonehouse sales up 30 per cent in Q3

Paul Withers
September 24, 2010

Sales increasing as retailer praises success of staff and consumer initiatives it has run in the period

Fonehouse has seen its sales rise by up to 30 per cent in Q3, thanks largely to a number of staff and consumer incentives it has run in the period.

In July Fonehouse launched two incentives for franchise partners following the success of its first manufacturer incentive for partners in conjunction with Samsung that launched in June, followed by its first incentive for consumers last month.

‘BlackBerry VIP’ ran from the beginning of July until August 31 and saw partners gain one point for every BlackBerry handset they sold, with five points for every 9105 Pearl specifically. The four winning partners received a day on a 55-foot yacht sailing the Solent, with lunch in a sheltered anchorage off the Isle of Wight and overnight accommodation for themselves and a guest each.

The retailer then ran a Vodafone incentive to celebrate the launch of ‘Vodafone VIP’, the network’s new loyalty programme. Partners gained one entry into both weekly and monthly prize draws for every Vodafone connection made. Two winners were drawn at random for the monthly draw, winning VIP tickets to the Leeds and Reading festivals.

Last month it launched its first consumer incentive in conjunction with film studio Momentum Pictures, coinciding with the release of the sixth series of serial CSI: NY. Customers taking new contracts or upgrading through to the end of this month are entered into a prize draw for flights and accommodation for three nights in New York, plus a tour of the CSI set.

Fonehouse managing director Clive Bayley said: “Our sales have increased massively so we’re obviously doing something right. Everyone loves incentives and both our partners and customers have responded extremely well to them.

“We want to cover incentives for both staff and customers and people respond to that, especially in a recession. That trip you go on or that expensive gift you receive is that bit more meaningful and we’ll continue to roll out more incentives across the board in Q4.”

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