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O2 opens Sainsbury’s concession

Michael Garwood
September 29, 2010

O2 has opened its first ‘pop-up’ concession store in partnership supermarket chain Sainsbury’s; more expected to follow

O2’s first concession store opened today in the recently refurbished 100,000 square foot Sainsbury supermarket in Crayford.

O2 trained staff and managers will run the concession and will sell the same products and services found in a typical high street store, including both prepay and contract, the Apple iPhone 4 and fixed line services O2 Home Broadband and O2 Home Phone.

O2 claims the concession will operate to the same level as its retail stores offering the same levels of customer experience.

O2 is expected to open further concession stores within Sainsbury’s, which has a footprint of 537 supermarkets and 335 smaller convenience stores.

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