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21C in recruitment and spending spree

Paul Withers
December 27, 2010

Vodafone platinum partner 21C Telecom is to implement a substantial acquisition and recruitment drive in the early part of next year as it looks to deliver additional products and services to customers

Ilkeston-based dealer 21C Telecom follows fellow platinum partner The Word in announcing plans to embrace a broader unified communications product set.

It is currently in discussions with “several” mobile dealerships with a view to tying up acquisitions and partner arrangements in early 2011. It is looking at long established B2B mobile businesses, targeting those with a minimum base of 500 live business connections.

21C Telecom managing director Richard Hunt said: “The strategy will be to deliver additional services and in turn revenues/tenure to existing loyal mobile customers. Over 50 per cent of our base is now ‘converged’ with many customers having multiple mobile, fixed line, phone systems and IT solutions delivered by 21C.

“This transition from a mobile only business has resulted in a 400 per cent increase in revenues over the past three years and we wish to replicate this model through the bases of our acquisitions and partners, delivering additional revenues and customer loyalty.”

21C Telecom has also continued recruiting staff to boost its teams across the services it provides by recruiting two more customer service agents and a technical support trainee for BlackBerry and iPhone queries.

Geoff Oakes has also come in as head of IT and Alan Jones will join the company next month in the new role of hosted solutions manager. His focus will be to further develop 21C Telecom’s cloud-based product range to include hosted IT services.

The dealer is also looking to recruit a partner manager and network specialist in Q1 2011 , as well as up to five communications consultants by the middle of next year.

Hunt added: “Developing our cloud-based product range to include hosted IT services is important as I see this as a key growth area in our industry over the next 24 months. We are finding it increasingly difficult to recruit ‘quality’ communications consultants but this will have to be high on our priority list for next year. Ideally we would like to recruit five more by mid-2011.”

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