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Outsourcery rebrands as ‘The Cloud Experts’

Paul Withers
July 25, 2011

Realignment of brand and strapline supports company’s aims to be UK’s leading Cloud service provider and reflect decision to become a channel-led business

Outsourcery has repositioned itself with the strapline ‘The Cloud Experts’ in a move it said firmly positions itself as the UK’s leading Cloud service provider and make it the ‘go-to’ brand for everything associated with the Cloud.

According to Outsourcery, the move capitalises on the growing opportunity that cloud solutions bring to businesses, as companies become more attuned to the advantages of moving their IT and communications to a prepay model.

Outsourcery previously used the strapline ‘Changing Work for Good’ and added its new positioning as ‘The Cloud Experts’ embraces the strategy the company has followed, which saw its Vodafone mobile business sold to Daisy Group in March and the addition of a number of high-end Microsoft hosted products and services.

Outsourcery co-CEO Piers Linney said: “We have been single-minded in our focus to be the leading Cloud experts in the UK and this is the culmination of the strategy over the past two years to become the ‘best-in-class’ provider, having moved our own business entirely into the Cloud earlier this year.

“Following £12 million of investment, we have established a world-class Cloud infrastructure with carrier-grade telecommunications capability and the skills in place to dominate the UK market with a focus on empowering channel partners. This will help us continue the Cloud innovation that has become synonymous with the Outsourcery brand.”

Microsoft UK hosting lead simon Aldous said: “Outsourcery’s re-focus on becoming ‘The Cloud Experts’ reflects the company’s new structure and focus as a provider of Cloud-based applications, Cloud platforms and unified communications. In addition, its move to become channel-led enables the company to seize new opportunities by supporting channel partners as they transition into offering Cloud services, a market which continues to experience rapid forecast growth.”



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