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Mystery Shopper: Reading

Mobile News
June 9, 2015

Mystery Shopper is looking for a smartphone with a battery life that lasts him at least two days. Is this realistic and, if not, can the retail staff find the next best thing to keep him happy?

5: Carphone Warehouse

Product range – 2/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 13/30

4: Three

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 16/30

3: O2

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 22/30

2: Vodafone

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 27/30

1: EE

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 29/30

Summary

We wanted to know what smartphone has the best battery life.

The Carphone Warehouse store was jam-packed and maybe that was why Shoeb rushed through his pitch.

For a store manager, Waz at Three was very impatient and he even directed me to CPW to find a deal.

The O2 store was also packed and Lezseck was also rushed off his feet, but at least he was polite and dealt with the query efficiently.

It was a team effort from Sonia and Polly at Vodafone but between them they managed to give a lot of information and just missed out on victory to another duo.

That team was EE’s Akeela and Mo. The former did the leg work and really won it for her team by giving the best facts about battery life.

Full article in Mobile News issue 590 (June 8, 2015).

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