Honor-commissioned Canalys research reveals colossal growth in demand
Canalys research commissioned by Honor revealed that smart device shipments in Europe are expected to pass 500 million in 2023.
This represents a three-year compound annual growth rate of 3.5 per cent from 465 million units in 2020. The report predicts that smart speakers and smart personal audio will be the fastest-growing categories.
In 2023, a total of 212 million smartphones, 136 million smart personal audio devices, 87 million personal computers, 43 million wearable bands, and 39 million smart speakers are expected to gain wallet share as Europeans increase their spending on these devices.
The growth in demand for smart devices indicates a shift in consumer behaviour towards a more digital lifestyle.
The research indicated that for every 100 smartphones shipping in 2023 in Western Europe, there will be 86 smart personal audio devices, 38 desktops or notebooks, 24 wearable bands, 28 smart speakers and 18 tablets.
Findings also showed that there are four main categories of intelligent living – entertainment, health & fitness, productivity, and connected living, with each representing a significant impact on the daily lives of end-users.
President of Honor George Zhao said: “At HONOR, we are continually innovating our products and services to deliver an enhanced consumer experience that will satisfy the needs of today’s digitally engaged consumer.
“Our “1+8+N” All-Scenario IoT strategy addresses this goal and as we increase the capabilities of our products and create new use cases that add convenience to the lives of consumers, we hope to expand the IoT ecosystem and shape the future of intelligent living.”