Retailer’s latest ads will showcase gifts which will be included with contract and pay as you go purchases
Phones 4u will today kick off its Christmas advertising campaign to highlight the deals it will be offering during the festive season.
The adverts will include scenarios in which customers will be given gifts alongside their purchases, which Phones 4u has called getting “more than they bargained for”.
In one example, a customer receives a free wireless speaker worth £120 alongside a 4G contract, while another shows a pay as you go customer receiving free scratch cards that guarantee a win from the retailer’s £1 million giveaway – which includes TVs, tablets, accessories and VIP tickets to the Phones 4u Arena in Manchester.
The adverts will appear across TV, print, social media and in-store, with the first of the TV adverts set to air this evening.
The four 30-second commercials, which feature the voice of comedian David Mitchell, will air during selected programmes on the Channel 4 network, MTV, ITV2, Sky 1 and Sky 2.
Phones 4u head of brand communications Casper Nelson said: “The new campaign builds on our continued drive to offer our customers an extensive range of mobile phone and gifting offers, allowing them to treat themselves or others during the Christmas period. It also allows us to continue to position Phones 4u as the top mobile retail destination on the high street this festive season.”